1960 ads vs 1990 ads
1960 Advertisements vs. 1990 Advertisements
How does what's happening in the world affect advertisements? Well our culture and they way we look at things change with what happens in the world around us. Take advertisement targeted towards middle class women for example, personally grooming products have changed their way of advertising so much throughout the decades. Why? Because of what was going on the world at the time and how it affected our culture and the way we look at things. The way personal grooming products were advertised in the 1960's is almost completely different then the way they were advertised in the 1990's. However, they do share many similarities as well. The three categories of personal grooming product advertisements I'm going to explore are: hair care, cosmetics, and fragrances. And how what was happening socially/culturally, politically, and/or economically, affected the way these products where advertised in both the 1960's and 1990's.
Hair Care
The first ad is from 1966 for Clairol, during the sixties "I Dream of Genie" was an extremely popular sitcom that everyone loved, men wanted women who looked like Genie and women wanted to look like her. So Clairol focused their ads on how to become a blonde, basically saying how to look like Genie. They used this technique in the majority of their ads, the ads are simple and basic and mainly focusing on blonde hair with saying of how wonderful it is to be blonde. In 1995 Clairol went in a complete opposite direction, during the nineties saving the rainforest was a big thing and everyone was focusing more on to save the environment. Clairol then came out with "Natural Instincts" where Clairol donated one dollar "in support of the Rainforest Alliance" for every Natural Instinct product sold. Their ads are really focused on the saving the rainforest with a girl in a big tee shirt that say "Help Save The Rainforest" and print that tells how you can...
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