Abn Amro Holding Nv Business Plan
Submitted by freefortermpapers on 06/24/2008 03:00 PM
- Category: Business
- Words: 2224
- Pages: 9
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Abn Amro Holding Nv Business Plan
ABN AMRO HOLDING NV
Business Plan
Student: Ruxandra Lupsa
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 3
2 MISSION AND VISION 4
3 COMPANY OVERVIEW 5
4 COMPETITIVE ADVANTAGES 9
5 ETHICAL CONCERNS 10
6 FINANCIAL ANALYSIS 11
7 MARKET ANALYSIS AND MAIN COMPETITORS 18
8 RECOMMENDATIONS 19
9 REFERENCES 20
1 EXECUTIVE SUMMARY
The strategic business plan is the main tool for a company to assess its past and present activity in order to forecast the future development by drawing the best strategies for success.
The strategic business plan for ABN AMRO is only a snapshot over the activity of a very large multinational bank present allover the world together with some recommendations for the future planning.
A brief overview of the mission, vision, corporate values and business goals of the company help the reader grasp the flavour of the specific banking activity and is followed by a short presentation of the historical development of ABN AMRO.
The analysis of the evolution of both ABN AMRO and banking industry together with a brief financial insight lead to the final recommendations.
2 MISSION AND VISION
The main guidelines for ABN AMRO's business profile are the four principles:
Integrity allover the world respected as first-to-come principle in their activity;
Professionalism second but not less important than integrity, this principle governs the activity throughout all the segments of the business;
Respect for their own and for the clients as well as for the competitors;
Teamwork without which nothing would be possible: making more possible" is their latest statement and requests highly involved teamworkers.
3 COMPANY OVERVIEW
3.1 GENERAL PRESENTATION
ABN AMRO is a prominent...
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