Acer
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Submitted by freefortermpapers on 06/24/2008 03:00 PM
- Category: Business
- Words: 1251
- Pages: 6
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Acer
"Acer in Canada: Case Analysis The essential problem confronting Acer, a personal computer (PC) and components manufacturer and marketer, in this case is a decision on whether to serve the Canadian market through the company's United States subsidiary, Acer America, or to establish a Canadian subsidiary to serve the Canadian market. Acer America served the Canadian market at the time of this case in 1995. Thus, a continuation of this strategy would be the status quo option for the company in this case. Acer's total global revenues in 1995 were US$5.8 billion. In great part, this revenue was generated through the sales worldwide of 59.2 million PC units, of which 23.9 million units were sold in North American (United States and Canada) markets. With a 40.4 share of Acer sales, the North American markets obviously were..."
The essential problem confronting Acer, a personal computer (PC) and components manufacturer and marketer, in this case is a decision on whether to serve the Canadian market through the company's United States subsidiary, Acer America, or to establish a Canadian subsidiary to serve the Canadian market. Acer America served the Canadian market at the time of this case in 1995. Thus, a continuation of this strategy would be the status quo option for the company in this case.
Acer's total global revenues in 1995 were US$5.8 billion. In great part, this revenue was generated through the sales worldwide of 59.2 million PC units, of which 23.9 million units were sold in North American (United States and Canada) markets.
Acer Computer should expand manufacturing operations to include a site in Canada. The company already maintains shipping and repairing facilities, and the proposal is that Acer Canada institute a build-to-order scheme patterned after that of Dell Computer. The year is 1996 and long-term projections already call for the PC industry to suffer certain decline. Superficially, it is not the time to begin...
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