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Submitted by freefortermpapers on 06/24/2008 03:00 PM
- Category: Business
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Apple Corporation
Apple Computer
1 Infinite Loop
Cupertino, CA 95014
Seminar in Strategic Management
MGT 6359 Section 08207-FA05
Dr. Jifu Wang
University of Houston, Victoria
Fall 2005
Prepared by:
Shikha Mathur
1.0.0 EXECUTIVE SUMMARY 4
2.0.0. COMPANY HISTORY & CURRENT STRATEGY 5
2.1.0 HISTORY 5
2.1.1 CURRENT STRATEGY 8
3.0.0. EXTERNAL ANALYSIS 12
3.1.0. Description of the Industry 12
3.2.0. GENERAL ENVIRONMENTAL ANALYSIS 14
3.2.1. Demographic Segment 14
3.2.2. Economic Segment 16
3.2.3. Political/Legal Segment 18
3.2.4. Technological Segment 19
3.2.5. Global Segment 21
3.2.6. Driving Forces 23
3.3.0. INDUSTRY ANALYSIS 26
3.3.1. Product Life Cycle 29
3.2.2. COMPETITIVE ENVIRONMENT 30
3.3.3. Five Forces Competitive Analysis 36
3.3.4. Key Success Factors 42
4.0.0. INTERNAL ENVIRONMENT ANALYSIS 44
4.1.0. ORGANIZATIONAL ANALYSIS 44
4.1.1. Corporate Mission 44
4.1.2. Products and Services 45
4.1.3. Leadership 55
4.1.4. Organizational Culture 57
4.1.5. Structure 58
4.2.0. ANALYSIS OF FIRM RESOURCES 59
4.2.1. Tangible Resources 59
4.2.2. Intangible Resources 61
4.2.3. Capabilities 63
4.2.4. Core Competencies and Sustainable Advantages 64
4.2.5. Summary of Firm Resources 67
4.3.0. FINANCIAL ANALYSIS- (ALL DATA FOR FINANCIAL SECTIONS TAKEN FROM WWW.FIDELITY.COM; WWW.MORNINGSTAR.COM, HTTP://FINANCE.YAHOO.COM/; WWW.APPLE.COM) 68
4.3.1. Historical Analysis 68
4.3.2. Firm Liquidity Analysis 69
4.3.3. Operating Profitability Analysis 71
4.3.4. Return on Common Equity Analysis 73
4.3.4. Return on Common Equity Analysis 73
4.3.5. Valuation Ratios Analysis 73
4.5.0. STRATEGIC ANALYSIS 74
4.5.1. Corporate-Level...
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