A Strategic Response To Sustainable Development

Submitted by freefortermpapers on 06/24/2008 03:00 PM

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A Strategic Response To Sustainable Development

Paper : "A strategic response to sustainable development"

Date : 27 September 2004

Table of Contents

DECLARATION 2
ESSAY 4
REFERENCES: 11


"Coca-Colisation"! "McWorld"! These are some of the terms used to describe the impact of globalisation on the world and its marketplaces. More so, especially in the third world, there seems to be no sanctuary from the advent of these capitalist forces as even one's homes are not safe from the incessant bombardment of MTV, Mickey Mouse and Mobil. Overnight a world spread over 6 continents has seemingly come together through the advent of technology, communications, economics and environmental awareness.

From the shantytowns of East Africa, to Ground Zero in New York, borders have been destroyed, nations have been dissected and divided, the media has risen and consumer expectations have grown. The economic battlefield has reached global proportions, once-united tribes are divided, ancient and nouveau civilisations clash against each other, and the nation state has fallen at the feet of the region state. Governments pander to corporations as a new world order establishes itself, and culture has suddenly become global. Forget religion and the old gods; the multinational is the new deity and "maximising shareholder value" is its mantra.

In the natural resources sector however, it's business as usual. In the midst of measuring the sustainability of the firm's current mineral resources supply, and the search for new supplies across the globe, specifically in developing nations; amidst the frenzy of mergers and acquisitions and the struggle for independence therein, amidst receding production estimates in the face of our competitors, and the need to research and develop alternate energy solutions; and amidst the ever increasing demands of shareholders for a greater return on their capital investment, still a new challenge...

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